NettetEn este contexto, el mercado turístico internacional cambia a un ritmo sin precedentes (Molina, 2000), y se convierte en un fenómeno social de carácter complejo por el amplio número de variables que incluye lo cultural, económico, medioambiental, político, social y tecnológico; además, es un producto con gran contenido de servicios y pocos bienes, … Nettetstep process, joppe m 2000 the research process retrieved february 25 1998 validity validity in research context refers to the extent to which a test measures what we actually wish to measure in other words validity means the results of a research instrument relates to our criteria when the results and criterion are unrelated then the
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